GLTI Sessions

Communicating Our Message to the Media
[Media and Communications]

  • Diane Cantor , Executive Director, Brit Tzedek v'Shalom
  • Jessica Rosenblum, Senior Associate, Rabinowitz-Dorf Communications
  • This workshop focuses on the “Nuts and Bolts” of building and maintaining successful, productive relationships with print and broadcast media on the local and national level. Strategies to be covered will include: monitoring and tracking media (using the MRAP model) to analyze community media trends and allies; exploring how to get into the conversation; exploring available outlets, engaging the media; follow up that is assertive but not aggressive.

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