Aaron received his Doctorate in Marketing from Northwestern University's Kellogg School of Management and is now an Associate Professor of Marketing and Director of International Programming at the University of Michigan-Dearborn School of Management. Aaron is a leading scholar and teacher looking at the nature of contemporary consumer culture, focusing especially on how people use consumption, or the lack thereof, to build meaningful and happy lives. Aaron also does research, teaches and consults for governments, nonprofits and corporations around the world, on topics related to consumer behavior. This work includes regular teaching at major European universities, and working for the U.S. Government to promote economic growth in developing nations. Along with numerous academic publications, Aaron's research has been quoted in Time Magazine, The New York Times, The Wall Street Journal, major publications in Europe and Japan, has been heard on National Public Radio talk shows, and has even appeared on television's Oprah Winfrey Show.