Creating Best Practices in Media Outreach
Track: Media and Communications

• Jessica Rosenblum, Former Director of Communications and Media for Brit Tzedek v'Shalom, current Senior Associate at Rabinowitz/Dorf Communications

This workshop offers an opportunity for those already involved in their chapter’s media outreach efforts, to come together to ask questions and share insights drawn from the participants’ experience.  Among the topics to be covered are breaking into your community’s media conversation, improving your skills as a spokesperson, handling difficult questions and crisis management. One of the primary foci of this workshop will be on cultivating the necessary skills to turn difficult situations which arise—such as the emergence of divestment movements, community crises, and targeted attacks from both the right and the left—into opportunities to underscore our message and raise our profile within our communities.